Latest Technology and Gadgets News
Apple
Apple
Two-Thirds of U.S. Doctors Will Use iPads in Their Practice by 2013
May 16th
Shortly after the initial launch of the iPad, physicians who considered themselves on the “cutting edge” of technology began bringing them into the workplace. At the same time a number of hospitals began launching pilot programs centered around the device.
That initial burst of interest and enthusiasm hasn’t slowed in the slightest according to a new report from Manhattan Research. In fact, iPad use by U.S. doctors has nearly doubled in the past year and adoption is set to continue at a meteoric rate over the next twelve months.
The report shows that physician iPad adoption has soared, with 62 percent of U.S. doctors using one for professional purposes. Half of iPad-owning doctors also reported using their device at the point of care (exam room, hospital, etc.).
The iPad offers the benefits of instant access to medical records in a form that’s similar to a paper chart, and doesn’t put up a barrier between patient and doctor, which was a common complaint when laptops were used for similar purposes. The device also allows doctors to quickly and accurately illustrate injuries, and display treatment options to patients. When used outside of point of care, the iPad offers instant access to medical reference sources.
“Physicians are evolving in ways we expected – only faster,” noted Monique Levy, vice president of research for Manhattan Research.
The research firm sees even greater adoption and is predicting that two-thirds of U.S. Physicians will be using the iPad professionally by 2013.
On a personal note, I worked in an Apple Store near a large hospital. Numerous doctors and their staff would come in during the day to purchase iPads, some of them would purchase 5 at a time. When talking to them, I found out one of the main reasons why they were so enthusiastic about the iPad… It fit perfectly in the pocket of a lab coat.
Thank you for reading Two-Thirds of U.S. Doctors Will Use iPads in Their Practice by 2013 from MacTrast. Why not follow us on Twitter and fan us on Facebook?
View full post on MacTrast
Hearst: iPad Leads in Digital Magazine Sales
May 16th
Duncan Edwards, CEO of Hearst Magazines International says the publisher sees a bright future for its iPad and tablet editions of its industry leading magazine brands. He also had some surprising statements to make about what the future of the industry will look like.
The most surprising statement was that Hearst doesn’t plan to include interactive content in its digital publications despite work done in the company’s little known App Lab and the belief that users will pay more for a digital edition. Edwards also described mix of devices used by Hearst digital subscribers. That mix is headed up by the iPad but with Barnes & Noble’s Nook platform right behind it.
Digital editions are just a drop in the bucket for Hearst, averaging around 600,000 sales a month, compared to 22 million print sales. Even with figures like that, Hearst still sees digital publications as the future. Soon after the release of the iPad, the company launched the Hearst App Lab. The division tests existing Hearst publication apps and content on a variety of tablets.
Even though you’d think Hearst would be using the lab to focus on interactive content, multimedia, links to web sources, and such, Edwards says Hearst isn’t doing all that. The company converts its print editions into flat digital copies with no special features.
“People thought we’d reimagine the magazines to take advantage of the technology behind the device, but consumers prefer this replica version, and in reality we’re much better at doing this,” said Edwards.
Even though Hearst’s digital editions are little more than direct copies of their print versions, Edwards believes users will pay the same, or more for digital content over print.
As for the breakdown of mobile devices and platforms used for reading its magazines, Hearst says that iPad and iOS devices lead the way, with about a third of the market.
Thank you for reading Hearst: iPad Leads in Digital Magazine Sales from MacTrast. Why not follow us on Twitter and fan us on Facebook?
View full post on MacTrast
Hearst: iPad Leads in Digital Magazine Sales
May 16th
Duncan Edwards, CEO of Hearst Magazines International says the publisher sees a bright future for its iPad and tablet editions of its industry leading magazine brands. He also had some surprising statements to make about what the future of the industry will look like.
The most surprising statement was that Hearst doesn’t plan to include interactive content in its digital publications despite work done in the company’s little known App Lab and the belief that users will pay more for a digital edition. Edwards also described mix of devices used by Hearst digital subscribers. That mix is headed up by the iPad but with Barnes & Noble’s Nook platform right behind it.
Digital editions are just a drop in the bucket for Hearst, averaging around 600,000 sales a month, compared to 22 million print sales. Even with figures like that, Hearst still sees digital publications as the future. Soon after the release of the iPad, the company launched the Hearst App Lab. The division tests existing Hearst publication apps and content on a variety of tablets.
Even though you’d think Hearst would be using the lab to focus on interactive content, multimedia, links to web sources, and such, Edwards says Hearst isn’t doing all that. The company converts its print editions into flat digital copies with no special features.
“People thought we’d reimagine the magazines to take advantage of the technology behind the device, but consumers prefer this replica version, and in reality we’re much better at doing this,” said Edwards.
Even though Hearst’s digital editions are little more than direct copies of their print versions, Edwards believes users will pay the same, or more for digital content over print.
As for the breakdown of mobile devices and platforms used for reading its magazines, Hearst says that iPad and iOS devices lead the way, with about a third of the market.
Thank you for reading Hearst: iPad Leads in Digital Magazine Sales from MacTrast. Why not follow us on Twitter and fan us on Facebook?
View full post on MacTrast
Hearst: iPad Leads in Digital Magazine Sales
May 16th
Duncan Edwards, CEO of Hearst Magazines International says the publisher sees a bright future for its iPad and tablet editions of its industry leading magazine brands. He also had some surprising statements to make about what the future of the industry will look like.
The most surprising statement was that Hearst doesn’t plan to include interactive content in its digital publications despite work done in the company’s little known App Lab and the belief that users will pay more for a digital edition. Edwards also described mix of devices used by Hearst digital subscribers. That mix is headed up by the iPad but with Barnes & Noble’s Nook platform right behind it.
Digital editions are just a drop in the bucket for Hearst, averaging around 600,000 sales a month, compared to 22 million print sales. Even with figures like that, Hearst still sees digital publications as the future. Soon after the release of the iPad, the company launched the Hearst App Lab. The division tests existing Hearst publication apps and content on a variety of tablets.
Even though you’d think Hearst would be using the lab to focus on interactive content, multimedia, links to web sources, and such, Edwards says Hearst isn’t doing all that. The company converts its print editions into flat digital copies with no special features.
“People thought we’d reimagine the magazines to take advantage of the technology behind the device, but consumers prefer this replica version, and in reality we’re much better at doing this,” said Edwards.
Even though Hearst’s digital editions are little more than direct copies of their print versions, Edwards believes users will pay the same, or more for digital content over print.
As for the breakdown of mobile devices and platforms used for reading its magazines, Hearst says that iPad and iOS devices lead the way, with about a third of the market.
Thank you for reading Hearst: iPad Leads in Digital Magazine Sales from MacTrast. Why not follow us on Twitter and fan us on Facebook?
View full post on MacTrast
Retina Display Also Coming to Next-Gen MacBook Air
May 16th
In addition to numerous credible reports that Apple’s next-gen MacBook Pro and iMac models will feature Retina displays, a new report claims that Apple is planning to bring Retina displays to the MacBook Air as well.
From 9to5Mac:
Apple is preparing both new 11.6-inch and 13.3-inch models. [...] The new Airs will also use improved Apple internal battery technology in order to support the battery life required by high-pixel-density screens such as the Retina Display, according to sources familiar with prototype versions of the super-thin notebook’s internal components.
Apple’s new MacBook Air will not see major changes across the entire computer like the next-generation MacBook Pro, but this update will truly be all about the Retina Display. [...] Just like the new iPad added components such as an A5X processor and 5MP camera to support the headlining 2048 x 1536 Retina Display, the new MacBook Air’s other enhanced components will be built-around the presentation of its gorgeous new screen.
The report is hardly surprising. If Apple is planning to bring Retina displays to the MacBook Pro, it only makes sense that the iMac and the MacBook Air would eventually get Retina displays as well.
Unlike the MacBook Pro, which is expected to launch at WWDC, the report suggests that new MacBook Airs will probably not launch in June, as including a Retina display (and more powerful internals to handle it) poses a significant challenge both in terms of heat and power consumption for the device.
9to5Mac has previously reported that Apple is currently preparing new MacBook Pros with Retina displays for release in the near future, which has since been backed up by Bloomberg, who updated the report to say that the new models will launch at WWDC.
Thank you for reading Retina Display Also Coming to Next-Gen MacBook Air from MacTrast. Why not follow us on Twitter and fan us on Facebook?
View full post on MacTrast
